5 Tools You Need to Create Content on the Go



We are now living in a digital age that's all about content creation and marketing; when you have content, you need to promote it and push it out on social media to expand your social networks and grow your target audience and reach. Content creation is not always an easy task, it takes time, effort, and resources. While parts of marketing and business are becoming automated, creating content is still a very manual job. If you don't concentrate your efforts to implementing an effective content marketing strategy, you will end up spending more money than you have to, while also falling behind your search engine competition. Therefore, it has become crucial to create and implement a great content strategy that will captivate your audience and engage them, especially now during the coronavirus pandemic where businesses and marketers are starting to pivot to online content creation to keep up and stay afloat.


It's time to turn your attention to the tools you can use to boost your content creation efforts, even if you don't have all the experience in the world. We have put together a list of 5 cost-effective content creation tools that you can easily adopt, implement, and learn. If used correctly and consistently, the following tools can make a huge difference in your business and allow you to create content on the go.  


A Camera to Shoot Your Content


Below are the 3 cameras we recommend to create content on the go:


Canon PowerShot G7 X Mark II


You can find the full review here.


Fujifilm X100F


You can find the full review here.


Sony Cyber-shot DSC-RX10



You can find the full review here.


Adobe Lightroom Mobile App to Edit Your Pictures


Create and share high-quality images on the go from your smartphone or tablet using the Adobe Lightroom mobile app. Prefect your shots with more than 40 presets, or experiment with colour, adjust clarity, and add vignettes to add your customized presets. Sync across all your devices to access, edit, organize, and share your content from anywhere.


Presets From Etsy


Etsy is an online global marketplace that supports independent creators by creating an online platform where people come together to make, sell, buy and collect unique and creative goods. This is a great place to purchase unique presets for your brand at fair prices, support independent creators, and discover new presets over time.


Canva to Create Your Content


Canva is a perfect tool for on-the-go content creation as it allows you to design anything in minutes, without paying a cent. Canva offers a huge library of beautiful design templates, graphics, and assets that you can manipulate while also adding your own images and content. You can create your brand identity by using custom templates, colours, and fonts or choose from thousands of pre-made templates for free. Canva also allows you to create, print, and share your designs with your team across all your devices.


Planoly to Plan Your Content


As an official partner of Instagram and Pinterest, PLANOLY aims at simplifying social media marketing by allowing you to effortlessly and visually draft, plan, schedule, measure performance, and share content across your social media platforms (Instagram, Facebook, and Pinterest). PLANOLY also allows you to create your own custom hashtags, save them for later, and plan and post your content automatically. This makes it seamless and effortless for you to carry out your social marketing strategies.


Creating content on-the-go doesn't have to be difficult or expensive; above are the 5 tools that we recommend, but there's many free tools and services available out there that will help you effectively create high-quality, unique content at a low cost. Implementing a well thought out content marketing strategy and being consistent with it is the key to increasing engagement and growing your audience.


Sources:

  1. https://www.sony.ca/en/electronics/cyber-shot-compact-cameras/dsc-rx100m7

  2. https://www.canon.ca/en/product?name=PowerShot_G7_X_Mark_II&category=/en/products/Cameras/Compact-Digital-Cameras/Expert-Compact-Cameras

  3. https://www.fujifilm.ca/products/digital_cameras/x/fujifilm_x100f/#

  4. https://www.dpreview.com/products/canon/compacts/canon_g7xii

  5. https://www.dpreview.com/reviews/fujifilm-x100f

  6. https://www.dpreview.com/reviews/sony-cyber-shot-dsc-rx100-vii-review

  7. https://www.clearvoice.com/blog/top-content-creation-tools/

  8. https://neilpatel.com/blog/create-content-that-converts-with-these-5-tools-and-7-services/

  9. https://blog.hubspot.com/marketing/free-content-marketing-tools-list

  10. https://www.adobe.com/products/lightroom-mobile.edu.html

  11. https://www.etsy.com/ca/market/presets

  12. https://www.canva.com

  13. https://www.planoly.com


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